Property Launch Playbook · Aligned to the Preferred Partner Agreement
One Platform. Two Rollout Phases.
PawFred deploys a single Animal Registration & Compliance Platform — not a staged product upgrade. Phase I and Phase II describe how many Covered Properties are live, not which features are turned on. Every Covered Property gets the full Platform — NFC tags, four-status compliance workflows, Verification, and revenue reporting — from its Phase I Start Date. Agreement §2.1, §2.3, §3.3
The Platform — Deployed In Full, From Day One
Zero-cost to Partner, Owner, and Property Manager throughout Phase I and Phase II
The Platform is one product with one deployment: the Property Dashboard, NFC Smart Pet Tags, the resident mobile application, the PawScore™ intelligence engine, and all compliance workflows. There is no "registry-only" starter tier — tiered pet rent, deposit workflows, and assistance-animal compliance activate automatically alongside NFC tag issuance at every Covered Property. §1, §2.3, §3.3
Four-status resident compliance flow, mandatory for every Resident
NFC Smart Pet Tags issued at enrollment (dog/cat status)
Verification of every Resident Declaration against policy & law
Seven-state unit pipeline, live on the Property Dashboard
Real-time revenue & audit-log reporting for Owner and Partner
"Phase I brings the full Platform live at a defined set of Covered Properties. Phase II scales that same Platform, unchanged, across the rest of the portfolio — and beyond it, through Network Contacts."
Resident Enrollment Flow
Four-status resident enrollment flow
01
Status Selection
One of four statuses
02
Resident Declaration
RNAD / RPD / ROAD / RAAD
03
Verification
Policy + FL law + HUD/FHAct
04
NFC Tag Assignment
Dog/cat only
05
Dashboard Visibility
Real-time, Owner + PM
No Animal · RNAD
Attestation only
No animal in the unit. No Membership requirement. Still mandatory for every Resident at move-in / renewal.
Pet — Dog/Cat · RPD
Full enrollment
Verified pet profile, vaccination docs, NFC tag issued, Membership fee mandatory.
Pet — Other Animal · ROAD
Enrollment, no tag
Verified profile, Membership fee mandatory, no NFC tag issued for this category.
Assistance Animal · RAAD
HUD-aligned review
Fee-waiver logic applied to pet rent; Membership is voluntary opt-in, not a blanket exemption.
Seven-State Property Dashboard Pipeline
Every unit, tracked in real time §5.2
"Compliant" is a procedural status — Resident Declaration executed and payments current. It does not mean PawFred's Verification review has been completed or passed. Verification status is tracked and reported separately.
i
Vacant
Unit unoccupied
ii
Unidentified
Resident not yet identified
iii
Identified
Name/email known, invite sent
iv
Qualified
Status confirmed, Declaration pending
↳ v · Under Review — disclosed animal deviates from Pet-Friendly Policy (breed/size/weight/quantity). No Membership obligation, no tag issued. PM approval → Action Required. Rejection → reverts to Qualified.
vi
Action Required
Declaration issued, unexecuted or unpaid
vii
Compliant
Executed & current — procedural only
"Under Review" has no equivalent in a two-product registry/compliance split — it only exists because Verification and enrollment are the same workflow from day one.
Fees & Revenue — Who Charges What, And Who's Paid
Animal Community Membership Fee §5.4, §5.5
Set per property in the Property Authorization Form (Exhibit A). Paid directly to PawFred by the Resident — separate from pet rent and pet deposit, which PawFred never collects.
Pet — Dog/Cat & Other Animal — Mandatory. Due upon enrollment. Applies from the date a No-Animal or ESA resident acquires a pet, too.
Assistance Animal — Voluntary opt-in. Available any time, including at lease signing. Not a blanket fee exemption — if opted in, the fee applies.
Existing residents at deployment — Voluntary until renewal. Becomes mandatory at next lease renewal for Pet — Dog/Cat and Other Animal statuses.
Revenue share — 50% net to Owner. Same 50/50 split applies to Sponsorship Revenue attributable to the property, remitted quarterly.
⚠ Pet rent and pet deposit are calculated and displayed by the Platform, but charged, collected, and remitted entirely by Owner/Property Manager through their existing systems. PawFred never touches that money. §5.3
Infrastructure Layer — NFC access control integration, on-site hardware. Separate scope + pricing per property. §4.4
DNA waste management programs (e.g. PooPrints) — third-party kit/processing fees pass through to the property. §5.6.3
Contractual Deadlines To Track — Not Aspirational SLAs
30 Days
PM Acknowledgment (Exhibit C)
From each property's Phase I Start Date, or PawFred may terminate for cause after a 15-day cure notice. §2.4(ii), §6.2
5 Business Days
RAAD (assistance animal) determination
Outer bound, not a floor — don't publish a faster minimum than the contract guarantees. §5.6.4
5 Business Days
PM non-cooperation notice
Partner must notify PawFred in writing within this window to preserve the non-performance carve-out. §2.4
30 Days
Phase I review
Joint review of activation rates and compliance metrics before Phase II can trigger. §3.5
Operational Risk Factors
Six mistakes to avoid at launch
01 — Don't run a "soft," registry-only phase. Mandatory enrollment covers every Resident — including No-Animal — from the Phase I Start Date. Under-enforcing it is a termination trigger, not a messaging choice. §3.2, §6.2
02 — Don't equate "Compliant" with "Verified". Compliant reflects paperwork and payment only. Verification status is separate and must be labeled as such on any resident- or PM-facing screen. §5.2(vii)
03 — Don't publish a "2–5 day" ESA SLA. The contract commits to a determination within 5 business days. There's no guaranteed floor — advertise the ceiling only. §5.6.4
04 — Track the PMA deadline explicitly. Exhibit C must be signed within 30 days of each property's Start Date. This is a per-property milestone, not a one-time task. §2.4(ii)
05 — Don't imply all NFC work is free. Access-control integration and on-site hardware (Infrastructure Layer) are quoted and priced per property, outside the zero-cost structure. §4.4
06 — Don't imply PawFred collects pet rent. Pet rent and deposits stay with Owner/PM's existing systems. Only the Animal Community Membership fee is billed directly by PawFred. §5.3
Phase I — Initial Rollout Agreement §3
From Property Authorization to Phase I Review.
Phase I covers the Covered Properties identified in each signed Property Authorization Form (Exhibit A). The full Platform activates for each property on its own Start Date — there is no separate "light" version to sequence in first.
I-A · Property Authorization
I-B · Onboarding Modules (OB-1–OB-5)
I-C · PMA & Mandatory Enrollment
I-D · Phase I Review
I-AProperty AuthorizationBefore Start Date · Exhibit A execution
Ownership
PAF Execution by Owner
One PAF per Covered Property
Confirm Owner legal entity & signatory authority
Identify Property Manager or confirm self-management
Set the requested Phase I Start Date & blackout dates
The Property Manager executes a separate Property Manager Acknowledgment (Exhibit C) — never the PAF itself. Confusing the two documents is the most common Exhibit-tracking error at handoff. §2.4, Exhibit A note
I-BOnboarding Modules OB-1 – OB-5Weeks 1–2 · Exhibit B, completed by the Onboarding Portal
No breed, size, or weight restriction configured here may ever be applied to a verified assistance animal, regardless of what's configured here.
OB-3
PawFred Configuration
Weeks 1–2
Pet rent tiers & deposit policy loaded
New pet authorization routing confirmed
Resident onboarding channel selected
Revenue split confirmed against Exhibit A
Membership Fees
Pre-loaded from Exhibit A — not re-entered here.
OB-4 / OB-5
Remittance, Stripe & Tag Delivery
Week 2
Stripe Connect onboarding & banking details
Billing contact & statement delivery preferences
NFC tag delivery address, recipient, access window
Distribution plan confirmed with on-site contact
No Extra Signatures
OB-1 through OB-5 require no legal review or additional signatures — they're operational data collected via the Onboarding Portal, visible to Owner and Partner in the Dashboard. Exhibit B
I-CPM Acknowledgment & Mandatory EnrollmentWithin 30 days of Start Date · Exhibit C
Exhibit C
Property Manager Acknowledgment
Deadline: 30 days from Start Date
PM executes Exhibit C — Owner, PM, and PawFred sign
Designate on-site PawFred coordinator
PM completes OB modules within stated timelines
Track this deadline per-property, not portfolio-wide
Consequence Of Missing It
Exhibit C is not a formality. PawFred can terminate the Agreement for cause if mandatory enrollment isn't implemented, after a 15-day cure notice — and the PM non-cooperation carve-out only protects Partner if Partner notified PawFred in writing within 5 business days of PawFred's notice. §2.4(ii)-(iii), §6.2
Enrollment
Mandatory Enrollment Go-Live
Concurrent with PMA
Every Resident enrolled at move-in / renewal — animal or not
Existing-lease pet authorization routed through the Platform
Resident status updated before the animal takes up residence
Leasing staff trained on all four statuses, not three
Communications Guidance
Enrollment is mandatory for everyone, animal or not — say so plainly
Distinguish the Membership fee from pet rent/deposit
State the 5-business-day RAAD ceiling, not a 2-day floor
I-DPhase I ReviewWithin 30 days of Phase I activation completing
Outstanding "Under Review" and "Action Required" units
Purpose
Assess readiness for Phase II — this review is a contractual gate, not a status update.
Decision
Phase II Trigger
Written confirmation, both Parties
Both Parties confirm readiness in writing
Identify next properties for additional PAFs
Surface any Network Contact introductions to date
Trigger Condition
Phase II does not start automatically. It commences only upon written confirmation by both Parties following this review. §4.1
Phase II — Portfolio Rollout Agreement §4
Scaling the Same Platform, Not a New One.
Phase II adds properties, not features. Each new Covered Property gets a new PAF and repeats the Phase I track exactly. Beyond Partner's own portfolio, the Preferred Partner relationship also extends to Network Contacts and, where requested, a separately priced Infrastructure Layer.
II-A · Portfolio-Wide Rollout
II-B · Network Contact Expansion
II-C · Infrastructure Layer (Optional)
II-APortfolio-Wide RolloutOne new PAF per additional Covered Property
Standardization
Platform as the Mandatory System
Portfolio-wide
Execute a new PAF for each additional property
Re-run the full Phase I track per property — no shortcuts
Cause each applicable PM to cooperate under Exhibit C
No Fast-Track
Phase II is repetition of Phase I at scale, not an abbreviated onboarding path.
Sequencing
Prioritization & Scheduling
Preferred Partner benefit
Priority deployment scheduling across the portfolio
Use Phase I review findings to sequence riskier properties later
Access to co-branded onboarding materials & joint partnership webpage
Preferred Partner Status
Priority scheduling, preferred commercial terms, co-branded materials, and joint press eligibility are Partner's Preferred Partner benefits — and they extend to any Network Contact Partner facilitates. §2.2
II-BNetwork Contact ExpansionBeyond Partner's own portfolio
Facilitation
Partner's Role Is Introductions Only
Ongoing, discretionary
Introduce PawFred to Network Contacts at Partner's discretion
Support PawFred's outreach where a contact expresses interest
Serve as a reference within Partner's professional network
Scope Limit
Partner makes no warranty that any Network Contact will engage, and a failed introduction is never a breach of this Agreement. §2.5
Contracting
Separate Agreements, Separate Terms
Per Network Contact
Each Network Contact signs directly with PawFred
Commercial terms negotiated independently — not inherited from this Agreement
Partner incurs no obligation from a Network Contact's deal
Nothing Is Guaranteed
PawFred is not obligated to offer any particular commercial terms to a Network Contact — don't imply Partner's own terms transfer automatically. §4.3, §12.9
PawFred provides a separate written scope + price proposal
Confirm this does not affect the Compliance & Revenue Layer's zero-cost terms
Keep It Separate In Every Pitch
Infrastructure Layer pricing sits entirely outside the zero-cost promise made for the core Platform — never bundle it into a "free" pitch. §4.4
Launch Calendar — Single Track
30-Day Phase I Schedule, Per Covered Property.
One calendar, because there's one Platform. This maps directly to the Exhibit B onboarding-module timeline plus the two hard deadlines in the Agreement: the 30-day PM Acknowledgment window and the 30-day Phase I review. Click any day for full detail.